Startups often demand significant sacrifices in family and social life, coupled with a daunting failure rate of 98%. However, their societal impact and growth potential are exponentially greater compared to traditional businesses. For this reason, startups are not suitable for everyone. They are meant for individuals with an intense desire to identify real problems and create sustainable solutions. Before launching a startup, one must engage with potential customers to discover gaps in the market and devise a simple solution. This solution can either be entirely novel or a substitute for an existing service.