Industry analyst Jeff Pu said that with the launch of iOS 18, Apple will release its own generative AI chatbot "Apple GPT". Pu expects the chatbot may be available alongside the iPhone 16 series in late 2024. Apple's approach to the technology will prioritize privacy and aim to avoid the privacy concerns associated with other artificial intelligence platforms.

To support the initiative, Apple plans to build hundreds of AI servers this year and add more in 2024. By using cloud-based generative artificial intelligence, Apple aims to provide a level of data protection that exceeds that of competitors in the field.

While Apple's specific plans for generative AI remain uncertain, the company is likely to integrate the technology into Siri to enhance its capabilities as a voice-activated assistant. However, no clear leaks or details have emerged yet.

Apple CEO Tim Cook previously acknowledged the company's continued investment in generative AI at a press conference in the UK. According to recent reports, Apple is investing significant resources in this technology, investing millions of dollars every day. Apple's language model (LLM) is supposedly more advanced than ChatGPT, further highlighting the potential of the upcoming chatbot.

All in all, Apple’s “Apple GPT” chatbot, which will be released with iOS 18, underscores the company’s commitment to generative AI. By emphasizing data protection and infrastructure investments, Apple aims to differentiate itself from competition in this space. As iOS 18 approaches, users will get a more advanced, privacy-focused chatbot experience on iPhone.